PTG Studios “Competitive Edge” show to feature
--Highlighting the Recluse Systems Jacket--
Aug. 7, 2006 – Deerfield Beach, FL. – New Line Media Solutions is pleased to announce that Spyder Active Sports and Dick’s Sporting Goods have teamed up for its innovative, educational television series called Competitive Edge. The renowned ski apparel brand and the nation’s leading sporting goods retailer will be key players in an upcoming segment of Dress for Success – Ready for Action.
The partnership between Spyder and Dick’s Sporting Goods was chosen as a segment feature due to each brand’s historical relevance in the competitive sports world, as well as their continuing success in dominating the sporting goods industry.
Based in Boulder, CO, Spyder was founded in 1978 by David Jacobs. Jacobs, a former alpine ski racer, realized there was only one company offering padded ski sweaters for racers. He began the company out of his kitchen, selling sweaters to serious racers via a one-page catalog. Today, Spyder is the largest ski specialty brand in the world, selling over 600 styles into more than 50 countries. While Spyder still outfits the elite ski competitor, including the U.S., Austrian and Canadian alpine ski teams, its product offering has expanded to include a wide variety of performance and casual lifestyle apparel for any active consumer.
Similarly, Dick’s Sporting Goods was founded in 1948, when young entrepreneur Dick Stack recognized a void in the market and opened a modest bait and tackle shop in Binghamton, NY. A decade later, Stack expanded his store’s product line to include a variety of sports for enthusiasts and novices alike. Over 58 years later and now over 250 stores strong, Dick’s Sporting Goods still offers a vast assortment of well-recognized, top-quality brands at guaranteed low prices and is the largest sporting goods retailer in the United States.
The Competitive Edge show will focus on the Spyder Recluse Systems Jacket – a product available at Dick’s Sporting Goods. The Recluse is a 3-in-1 jacket that offers versatility and weather protection through a waterproof, breathable outer shell and a removable, brushed-fleece component. “Consumers opt for ‘system’ jackets because they provide the value and versatility of three jackets in one”, a company spokesperson explained.
For more information, visit www.spyder.com or www.DicksSportingGoods.com .